About

Our name is rooted in a powerful message from scripture: "Do not conform to the standards of this world." Romans 12: 2

At Rebel, we believe that fashion should empower women through every stage of life. We’re more than just a clothing brand, we’re a movement dedicated to creating stylish, functional, and versatile pieces that help women feel confident, bold, and unstoppable.

Our journey began with a mission to redefine maternity and breastfeeding fashion. As women navigate the demands of motherhood, they deserve clothing that supports their needs without sacrificing style. That’s why we’ve designed our first ever collection, the first of many to come that make breastfeeding easier while maintaining the chic, contemporary look Rebel is known for. From flattering cuts to discreet nursing access, every piece is thoughtfully crafted with the modern mom in mind.

But we don’t stop at maternity. Rebel is for women who want to express themselves, take risks, and break the mold in everything they do. We’re inspired by the strength and individuality of women everywhere, and our designs reflect women who refuse to conform to the standards of this world. 

Join the Rebel movement and discover fashion that works with your life. Whether you’re navigating motherhood or simply embracing your unique style, we’re here to support you every step of the way.

Rebel

Life Elevated