Behind the Design: What Inspires Rebel’s Breastfeeding Collection

At Rebel, fashion is more than just clothing, it’s about giving women the strength to embrace who they are, the freedom to express themselves, and the sense of purpose that comes from feeling truly seen and supported.

It's about emphasizing the personal journey of each woman and aligning with our brand's mission of care and thoughtfulness. Our breastfeeding collection embodies these values, offering a stylish, functional, and thoughtful solution for modern moms. But what goes into designing such a collection? Today, we’re taking you behind the scenes to explore the inspiration and design process that drives Rebel’s unique approach to breastfeeding fashion.

Our name, Rebel, was born from a desire to challenge the norms and expectations of the fashion world. Inspired by scripture Romans 12: 2 that talks about "not conforming to the standards of this world," we aim to create clothing that serves women in their real, everyday lives without forcing them to compromise on style. This principle is especially close to our hearts when it comes to moms.

Motherhood often requires functional clothing, and for breastfeeding mothers, it’s even more specific. But practicality shouldn’t mean giving up on chic, fashionable outfits. Our breastfeeding collection was created to provide mothers with clothing that not only makes breastfeeding easier but also empowers them to feel confident and beautiful. After all, we believe that embracing motherhood should never mean compromising your personal style.

At the heart of Rebel’s breastfeeding collection is a deep commitment to making moms feel thought about and cared for. We understand the unique demands that motherhood brings, and our designs reflect a nurturing approach that prioritizes comfort, practicality, and beauty. Every piece in our collection is a reminder that moms deserve to feel supported, not just by their loved ones, but by the clothing they wear. We design with intention, ensuring that each detail contributes to making moms feel seen and appreciated in every aspect of their lives.

Our chic dresses, midi, and maxi styles are designed with clever access points for nursing, whether it’s hidden zippers, layered fabric, or button-down fronts. The key is subtlety. We want our moms to feel they’re wearing beautiful clothing first, with breastfeeding functionality being a seamless part of the design, not an afterthought.

Each piece is made from soft, breathable fabrics that are comfortable for long wear, with a relaxed yet polished fit to ensure moms feel comfortable in their own skin—no matter where their day takes them.

Every mom’s experience is unique, and that’s why our design process begins with real-life feedback. We actively listen to our community, gaining insight into the challenges breastfeeding moms face when dressing for different stages of motherhood. Whether it’s the need for discreet nursing access, easy transitions from day to night, or finding clothes that accommodate postpartum changes, we keep these considerations at the forefront of our designs.

We also recognize that moms need versatile pieces that can carry them through the different phases of motherhood. Our dresses, for example, are designed to be worn during pregnancy, breastfeeding, and beyond, allowing moms to invest in pieces that grow with them.

At Rebel, we believe in creating pieces that last. We select high-quality materials and timeless silhouettes so that our collection stands the test of time. It’s not just about following trends, it’s about offering women pieces they’ll cherish and wear for years to come. This approach not only ensures longevity but also supports sustainable fashion, which is a core part of our values.

By designing clothing that can transition from maternity to breastfeeding and beyond, we reduce the need for fast fashion and excess consumption. Each piece is made to be a long-term staple in a woman’s wardrobe, providing style and practicality throughout her motherhood journey.

The heart of Rebel’s breastfeeding collection is about more than just clothing, it’s about uplifting women. We know that motherhood is a beautiful, demanding, and transformative journey. Our mission is to help women feel like the best version of themselves, regardless of the season of life they’re in. And we do this with considerate designs that make moms feel cared for and supported every step of the way.

By creating stylish, functional pieces for breastfeeding moms, we hope to inspire confidence and celebrate the beauty of motherhood. Each design is a reminder that you don’t have to choose between practicality and personal style—you can have both.

As we continue to grow, we’re committed to expanding our breastfeeding collection with new designs, outerwear, and versatile tops to meet the ever-changing needs of our Rebel moms. We’re excited to introduce more options that continue to challenge the status quo, ensuring that our brand remains a go-to for women who want fashion that truly fits their lives.

At Rebel, we’re not just creating clothes, we’re designing with purpose. We’re here to stand alongside every mom, offering clothing that supports, empowers, and elevates. Thank you for being part of our journey.

Join the Movement

Stay tuned for our latest collections and behind-the-scenes insights. Follow us on social media and subscribe to our newsletter to stay up-to-date on our newest arrivals, styling tips, and promotions tailored for the Rebel community.

Love, 

Peyt